Soon “.com” will be old-school

June 20, 2011
“ICANN has opened the Internet’s naming system to unleash the global human imagination. Today’s decision respects the rights of groups to create new Top Level Domains (TDLs) in any language or script. We hope this allows the domain name system to better serve all of mankind,” said Rod Beckstrom, President and Chief Executive Officer of ICANN.
ICAAN Press Conference June 2011

ICANN Approves Historic Change to Internet's Domain Name System

The Internet Corporation for Assigned Names and Numbers (ICANN) announced today that they will open the internet address system going beyond the familiar set of 22 gTDLs or Generic Top Domain Levels that include .com, .org, .net and .info. With this announcement, the future of URLs or internet addresses becomes infinitely more interesting.
Imagine the possibilities for businesses and organizations to promote their brands or more specifically describe themselves via their web address. According to the press release, the new TDLs will be open to in any language or script.
What does this mean for the normal internet user? Well, it means that we will potentially have brand names or descriptive word after the dot. Imagine latte.starbucks, shop.ebay or marathon.running as the web addresses. This in itself is not a big problem. It simply means we may have to rethink a little bit how we relate to web addresses.
So start thinking about what you want for your new gTLD, ICANN will start taking applications after Jan. 12th, 2012.

I told you QR Codes would be everywhere

June 17, 2011
QR Code

Scan to follow

We have been talking to our friends and customers about QR Codes. In the process we are trying to help them implement the use of this new technology to extend the reach of their marketing. Using these codes, businesses can connect their print marketing to their web presence.

In case you haven’t heard, Quick response Codes or QR Codes, are a newer generation of barcode technology, that allows for the storage of greater amounts of information than traditional barcodes. One of the significant advantages, and one that has made them extremely popular, is their ability to be read with a smartphone. Anyone can create these QR Codes and add them to their print marketing. The public then can scan them using a variety of free mobile applications like RedLaser or i-nigma.

We can understand businesses using QR Codes for marketing purposes but now, the Royal Dutch Mint have produced a commemorative coin dedicated to the 100th anniversary of the Mint. This coin is the first official currency with a QR Code to go into circulation.

Dutch QRC Coin

Commemorative Dutch Coin with QRC

Have you seen these QR Codes in any interesting places? Let us know. We would love to hear about where these things are showing up. If you are interested in learning more about how to create or implement QRCs into your business, let us know. We would be happy to help at facebook.com/PDXTech.info


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