Plan on a #SocialMediaFail | Social Media Explorer

April 10, 2012

Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.”

Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space. Schaefer sparks dialogue at the end of his post by posing the following question:

“In a world where Negativeity Bias is gasoline on a viral fire, and one misstep can overwhelm years of positive work cultivating raving fans, why would anybody take a risk on the social web?”

Read more: http://bit.ly/HYPJHs

Via Scoop.it – pdxtech-info


50 Best Ways to Generate Leads | LifeHealthPro

April 10, 2012

As you tackle 2012, make this your year for generating leads and use this list as a launching point.

Via www.lifehealthpro.com Via Scoop.it – Tech Info for Real Estate


Why Every Client Is Part of Your Sales Team | LifeHealthPro

April 10, 2012

If you’re not tapping your clients for new business, you’re leaving money on the table.

Via www.lifehealthpro.com Via Scoop.it – Tech Info for Real Estate


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